They are, aren’t they?
It seems the sign writers on this Iceland van had a crisis of faith
whilst in the midst of a bold statement. Either that or they forgot
their own slogon (mums go to Iceland) and decided to stop when they
realised the cock-up. It would have been one of those "just let it go
Kev- no one will ever notice if it's just the one" moments. Well
someone did notice. And took a picture. And shared it with the
Internet. Should have listened to Kev really shouldn't you?